https://postcarddrop.com/blog/Direct mail and EDDM guides from PostcardDrop.en-ushttps://postcarddrop.com/blog/eddm-vs-targeted-mail/https://postcarddrop.com/blog/eddm-vs-targeted-mail/Wed, 21 Oct 2026 16:00:00 +0000EDDM reaches every home on a postal route; targeted mail reaches only your list. Here's how they differ in cost, reach and fit, and how to choose the right one.