Direct mail, explained simply.

Practical guides to EDDM, targeted mail, postcard design and getting more calls from every mailbox.

EDDM vs. Targeted Mail: Which Should You Use?

EDDM reaches every home on a postal route; targeted mail reaches only your list. Here's how they differ in cost, reach and fit, and how to choose the right one.

October 21, 2026 · 3 min read

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Tell us what you're mailing, roughly how many and where. We'll reply by email with a quote and next steps. EDDM starts at 50¢ a piece (varies by ZIP code) and targeted mail is $1.10 a piece, printing and postage included.

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