What is EDDM?
Every Door Direct Mail® (EDDM®) is a USPS® service that delivers your mailpiece to every address on the postal carrier routes you select. You don't need a mailing list. You choose neighborhoods, and the letter carrier delivers a postcard to each home and business on those routes.
USPS's own EDDM tool lets you map ZIP codes and neighborhoods, and filter routes by age, income or household size using U.S. Census data.
Doing EDDM yourself means designing to USPS specs, finding a printer, bundling the cards by route, filling out the postal forms and dropping them off. PostcardDrop handles the printing, postage and drop-off for one per-piece price.
- Printing included
- Postage included
- Price varies by ZIP code
- 2,500 piece minimum
- 3 weeks to 1 month turnaround
- Any U.S. ZIP code
Smarter routes, not just more routes
Every address on a route gets your postcard, so the routes you choose matter. Aim at neighborhoods with the income, homeowners or recent movers that fit your business.
Look up any ZIP in the ZIP Code Explorer, or tell us who you want to reach in the audience builder and we'll suggest routes.
What EDDM costs at our 50¢ starting price
| Postcards | Your total | Included |
|---|---|---|
| 2,500 | $1,250 | Printing + postage |
| 5,000 | $2,500 | Printing + postage |
| 10,000 | $5,000 | Printing + postage |
These totals use our starting price. EDDM pricing varies by ZIP code, so we confirm your exact price in your quote. For a different quantity, use the EDDM cost calculator. For comparison, USPS lists EDDM Retail postage alone at $0.26 per piece before any printing (USPS, checked October 2026).
Who EDDM works best for
Neighborhood businesses
Restaurants, salons, gyms, dentists and shops that draw customers from the surrounding streets.
Home services
Contractors who want every homeowner in a service area to have their number on the fridge.
Real estate farming
Agents who want to show up in the same neighborhoods month after month.
EDDM questions
How much do EDDM postcards cost with PostcardDrop?
From 50¢ per postcard, with printing and postage included. EDDM pricing varies by ZIP code, so we confirm your exact price in your quote. The minimum order is 2,500 postcards, so at the starting price the smallest order is $1,250.
How long does an EDDM campaign take?
Our EDDM turnaround is 3 weeks to 1 month. If you have an event or sale date, tell us in your email so we can plan around it.
Can I choose exactly who gets my postcard?
EDDM is chosen by postal carrier route, not by individual address, so every address on a route receives one. To mail only specific people, use targeted mail.
Can I mail in more than one ZIP code?
Yes. Tell us every ZIP code or neighborhood you want to reach, anywhere in the U.S.
Are you part of USPS?
No. PostcardDrop is an independent company. USPS delivers the mail; we handle the printing, postage and preparation.
Source: USPS, Using Every Door Direct Mail. USPS prices and rules can change; check USPS for current details.