Household income
Routes where households can afford what you sell.
Age
Neighborhoods that match the life stage your offer fits.
Homeowners or renters
Owner-heavy routes for home services, solar and real estate. Renter-heavy for food, fitness and more.
Turnover
Areas full of new movers still choosing their go-to businesses, or settled areas with long-time owners.
Describe your ideal neighborhood in 30 seconds
Tap what fits. We'll use it to pick the EDDM routes where those households are most common, then email you a quote.
EDDM reaches every address on a route, so we use this to choose the routes where these households are most common. From 50¢ a piece, printing and postage included.
Get an EDDM quote for thisBetter routes from real Census data
Every carrier route covers a set of homes, and neighborhoods differ a lot in income, age, homeownership and how often people move. USPS's own EDDM tool can filter routes by age, income and household size using Census data, and our ZIP Code Explorer shows income, homeowners, recent movers and home values for any ZIP.
Tell us who your best customers are and where you want to mail. We'll aim your drop at the routes that fit, from 50¢ a piece with a 2,500 piece minimum.
Explore a ZIP codeMail specific people with targeted mail
EDDM reaches every address on a route; it can't pick individual homes. If you want to reach only specific people, like past customers, leads or a list you already have, use targeted mail.
Targeted mail is $1.10 a postcard with printing and postage included, a 200 piece minimum and a 2 weeks turnaround.
How targeted mail worksWhich neighborhoods fit which business
| Business | Routes to look for | Why |
|---|---|---|
| Real estate agents | Mostly homeowners; high turnover or long-time owners | Turnover shows how often homes change hands; long-time owners may be thinking about selling. |
| Home services | Mostly homeowners, higher income | Owners make repair and upgrade decisions. |
| Dentists and doctors | Lots of recent movers | People who just moved are looking for new providers. |
| Restaurants and gyms | Close to you, younger households, renters or owners | Frequent buyers near your location. |
| Financial and insurance | Homeowners, 55+, higher income | Retirement, home and life planning. |
Can I send EDDM only to homeowners?
No. EDDM delivers to every address on a route. We can aim your mailing at routes where most households are homeowners, but some renters on those routes will get it too. To reach only specific people, use targeted mail with your list.
Does route targeting cost extra?
EDDM is from 50¢ per postcard with printing and postage included, and the price varies by ZIP code. Tell us your audience and area and we'll confirm everything in your quote.
How do I know how many postcards I need?
Every address on the routes you choose gets one. Email us your target and area, and we'll reply with the route counts and your quote.
Where does the neighborhood data come from?
From the U.S. Census Bureau's American Community Survey. USPS's EDDM tool also uses Census data for its route filters.
Sources: USPS, Using Every Door Direct Mail (EDDM route filters); U.S. Census Bureau, American Community Survey.