New patients: EDDM
Most patients choose a dentist close to home or work. EDDM puts your new-patient offer in every mailbox on the routes around your office, no list needed.
Neighborhoods with lots of recent movers are full of people who haven't picked a dentist yet. The ZIP Code Explorer shows how many households moved in since 2020, ZIP by ZIP, and our EDDM targeting builder helps you aim at those routes.
From 50¢ a postcard, printing and postage included. 2,500 minimum.
Quote a new-patient mailingRecall and reactivation: targeted mail
Patients who are overdue for a cleaning, or who haven't been in for a while, already know you. A postcard to your own patient list is a simple nudge to book.
Keep reminder cards general (a friendly "time for your checkup") and check with your compliance advisor about what patient details belong on a postcard.
$1.10 a postcard, printing and postage included. 200 minimum, 2 weeks turnaround.
Quote a recall mailingWhat works on a dental postcard
- A clear new-patient offer. Spell out exactly what's included and any conditions.
- Insurance information. "We accept most PPO plans" or the specific plans you take answers the first question most people have.
- Location and hours. A small map or cross streets, plus evening or weekend hours if you have them.
- Real photos. Your team and your office look friendlier than stock images.
- One way to book. A phone number or an online booking link, shown big.
How much do dental postcards cost?
EDDM new-patient postcards start at 50¢ each with printing and postage included; pricing varies by ZIP code and the minimum is 2,500. Recall cards to your own patient list are $1.10 each with a 200 minimum.
How far from my office should I mail?
Start with the routes closest to your office and expand from there. Email us your address and we'll suggest routes.
Can I mail only to homes with children or only to new movers?
EDDM goes to every address on a route, so you can't pick individual homes. You can choose routes where those households are more common. For specific people, use targeted mail with your own list.